Businesses have evolved from traditional type to modern and digital business industries. The marketing strategies in the past most likely used the classical marketing methods such as billboards, brochures, or word-of-mouth methods while the recent ones already utilize the power of the World Wide Web.
At present, many consumers in all parts of the globe are going online to get information about the items they desire to buy. Among the most popular ones are the different kinds of social media platforms like Facebook, Twitter, and Instagram. Because of this, it would truly be advantageous if a business would utilize these web-based tools or systems for their marketing and advertising campaigns.
Overview of Influencer Marketing
If your goal is to be able to compete in business battles today, it would be great if you can apply influencer marketing in your industry. It is actually a marketing approach which makes use of the power of influence through individuals in order to spread the existence of your business, disseminate information for prospect clients, and eventually obtain revenues. Based on a particular survey conducted by a specific company, “millennial clients” purchase items after knowing or hearing from people who are highly influential for them. Basically, that survey shows how powerful influencer marketing can be.
What’s an Influencer?
Influencers are people who may be able to influence the customers’ buying decision due to its long-formed credibility. Nonetheless, it is very important to know that the social media influencers are not merely marketing tools but real people who connect with other individuals through the internet.
Two Major Types of Influencers
Fundamentally, there are two groups of influencers i.e., (1) the macro-influencers and (2) the micro-influencers. Influencers with at least 100,000 followers on social media sites (ex. Tv personalities, music artists, models) can be labeled as macro-influencers. What’s great about these kinds of influencers is that they may be able to get in touch a lot of possible clients all over the world in the most professional way.
Micro-influencers, on the other hand, are men and women with 1000 followers on Instagram or various social media networks. In essence, they may already have quite avid followers yet still not enough to consider as macro influencers.
Yet, what’s good about these influencers is that most likely they are cheaper to invest and may reach individuals from multiple niches. Additionally, a lot of businesses today may love to find Instagram influencers of this type (micro) simply because a good percentage of customers may find the “micros” as real people more influential.
Which Should it Be – Macro Influencers or Micro Influencers?
It actually depends on many factors. But whether macro or micro, you will be doing a good, modern-day marketing strategy.